GenBeauty NY 2016


ladies , genbeauty is coming to NYC in September 17-18 ! The location is Brooklyn.. For more info  , head to their website : website to purchase the tickets as soon as possible. I expect the tickets to be sold out within hours !

See you there guys !!



Genbeauty Canada 2016 tickets sale is live ! 

It is there guys ! Head to for more details , and act fast if you are interested to attend genbeauty Toronto 2016  ! 

So jealous !! 


Ipsy genbeauty Canada 2016

Ipsy have annouced on their social media platforms -twitter & Facebook , that the next genbeauty will be in Canada for the first time. All the news and the events details will be on their facebook tomorrow on feb 16th .
Rumors here and there said that the most possible city is Toronto. We ll wait & see. 

If you are interested in going , make sure to purchase your tickets asap with no delays because I expect the tickets to be sold out within an hour . 


Genbeauty LA 2016

Today , genbeauty revealed on their website the first few brands that will attend the generation beauty LA 2016 which will be held on Jan 30_31 . 

The brands are :

  • Makeup Forever
  • Too faced
  • Crown brushes
  • Derma|e
  • Laneige
  • Luxie Lush 
  • Pür
  • Essence
  • Gallany
  • Jouer
  • Nume
  • Pacifica
  • Pixi
  • Purliss
  • And many many to come .. 

Ugggh I am so jealous I cant go . This event is one of the best in USA . I am jealous also because too faced , purliss and laneige are going to be there and they didn’t come to genbeauty NYC . 

To read more about my experiences with the other brands attending the LA genbeauty and to know better about the whole event in general, read the previous posts under the ipsy genbeauty in the menu ! 

With love , Sofy 💕💕

Generation beauty by Ipsy -3- Experience and Reviews !

To read previous parts , go here n here !


Today we will continue to share with you the best moments in the great event we have attended couple weeks ago , the genbeauty by ipsy and its founder Michelle Phan.

As the clock hit 11 am , the pink curtains opened and the whole crowd entered to the heaven !


From inside it was very huge ! Bigger than what I expected ! The booths were very cute and have too much artistic touches!


The first booths at the entrance were  benefit and it cosmetics , but we decided to start from the back .

First , we went to the makeup forever booth , can you believe the line was already closed ? Because there were many girls before us , they closed the line ! But we waited like 10 min. until they reopened it . At the MUF booth , we waited like 20 min , the makeup artists were matching every attendee with the suitable shade of foundation  ! They were trying their new foundation Ultra HD ! When it was our turn , the makeup artist asked me about my skin concerns and she answered all my questions ! The artists were very professional for real and friendly ! They were smiling and joking with us  and the atmosphere was great.

I have always thought that my skin tone is the same as Maro’s , but it turned that I am one shade lighter ! The Makeup Forever Ultra HD new foundation is available in 40 shades !

After we were matched with foundation , there were few fun missions to get the freebie ! We had to take a selfie and post it on instagram with hashtag , then you go and get your full-sized bottle and a sample of their primers ,according to your skin concerns, with a cute makeup bag !

On the show case , they had M&Ms with MUF on them ! So cute .

They also had  personalized engravings on the bottle ! How cool is that ? But to get this , you should do a video testimonial about MUF ! It was so fun ! MUF is one of my favorite brands ! So we left our bottles at the engraving corner , and headed to our next booth !they also gave us temporary tattoos ..




  • We have got the sample of MUF mascara in the saturday swag bag !

Our second station was tarte ! The line was moving very smoothly . While we were waiting , a volunteer came and handed us a sheet for stuff they were selling and the prices ! They were so cheap ! A lot of people were buying ! But for us , just 3 weeks before genbeauty , we purchased a lot of products from , and we really weren’t in need for anything !

So we handed our tarte squares to the representative , and she gave each one of us a full size loose powder !

IMG_3266 IMG_3267 IMG_3268


  • Maro received the Tarte Tan lotion in her swag bag, and I have received another loose powder.

Third stop was at the Jouer booth ! There were like 10 people in front of us. The girls were so friendly and cute . When Maro told them that Jouer is her favorite brand ever , they were so happy n welcomed us ! They explained to us about the new products released , and they gave us a very generous bag of jouer items !

There were eye pencil , long wear eye brightening primer , jewelry ,a foldable lash curler ( so cute )  and lip stick all wrapped in a small pink mesh bag ! Very chic ! They also gave us mini lip glosses !


 The founder of jouer ,Christina Zilber , was there too ! She is a gorgeous down to earth woman ! She advised me about the lip color suitable for skin tone . I advice u to follow her on snapchat and IG ( username: czjouer )  !

On sunday , we came back to meet Deepicam ( a beauty blogger and youtuber ) at Jouer booth !

I love those ladies 😍😍 

And thats it for today ! 

Maro will do the review for the above makeup products ( as she knows better than me , lol ) Until next time ,

Stay tuned 💕💕


Ipsy Genbeauty NYC 2015 Day 1 

In this post , I am going to explain to you more about the registration process and give you few tips to make the best and the most of your genbeauty experience !

First the tickets to the event were available to purchase online since late April. The tickets were priced 50$ each at the pioneer rate , ( that is if you buy your ticket from April to June ) . Then the price will increase to 100$ , the early bird rate in the period between June and September. And the regular ticket price was 150$ from september till october 3rd. This year the tickets were completely sold out in july I believe . How crazy is that ?!

Any ticket of these will be good for both days and any ticket holder will be able to grab an amazing goodie bag on both days !

I recommend you to purchase your tickets as early as possible so you don’t end without a ticket !
So back to us , as soon as the tickets were available online , I purchased two through eventbrite.

They will send you the ticket in your email in a PDF form and you should print it and bring it to the desk of registration on the day of the event with a sort of ID.

In Oct. 3rd in the morning , we took the subway to Manhattan and walked around 12 min. to reach pier 92 , the place of the event ! It was so easy to reach.

Although the weather was crazy on Saturday , and Hurricane Joaquin was supposed to visit NYC ( and it didn’t thankfully ) but I was so excited for Genbeauty .
We arrived at 9:30 , and it was already crowded with thousands of beauty enthusiasts and Ipsy lovers ! It was amazing to be in the same place with all those lovely ladies who share the same interests and passion like you !

The attendants were of different backgrounds , cultures , ages , young , old , teenagers but they all have one thing in common , passion about real beauty !

At the front desk , the registration process went very smooth ! There were like 6 people who were working hard to make the wait minimal for the eager ladies !

The lady took our tickets , scanned them and she handed each one of us , a tag and a permanent small marker to write down our names , and a foldable map for the event !

For the tags , there were different colors : pink for Ipsy subscribers ( the majority of the attendants ) , tan for beauty creators and black for exhibitors ( the brand representative ) . I believe there was another color for the volunteers.

My sister and I got the pink tag 🙂

*this photo is adapted from google images , because we visited all the booths and we have no squares left on our maps 🙂 we forgot to take a pic in the morning .

The map has the booths places on it , so we had plans ahead before we go inside the place. And we fought as usual which place to visit first ! I was excited to visit Makeup Forever and Maro wanted to visit Jouer !

On the sides of the map , there are small squares each with a brand name on it , you have to cut the square and give it to the representative at the booth so you get your freebies !

We waited in the line for 1 hour till it became 11 , when the doors opened .

In the waiting area , there was Ipsy shop where you can purchase Ipsy mugs , tumblers , shirts , phone covers .. All with ipsy logo on them .

I wish they had a genbeauty snow globe because I am collecting snow globes ( hint hint Ipsy for next year )

Also they were giving us makeup bags ! You choose and customize your bag . There were two designs , one designed by Michelle phan and the other is designed by Chrisspy !

Honestly , the bag designed by Chrisspy was more popular . But my sister and I got both bags anyways.


Maro got a grey bag with Chrisspy design , and I got a tan bag with Michelle Phan design on it !

In the waiting area , there were awesome couches with so cute pillows ! The ladies were taking pictures

Here is Maro taking pictures 🙂

There were also a wall of fame and a cute cupcake !


There was also graffiti wall and the ladies were expressing themselves ! 


And there was a huge screen that was synched with the hashtag #genbeauty ! Pictures and happy moments were broadcasted minute by minute


The doors opened at 11 , and we entered the heaven of ipsy !

Helpful Tips for #Genbeauty :
I will give you few tips how to survive genbeauty :

  • Purchase your tickets early at low price , so you save money and you guarantee a place before the tickets are sold out !
  • Read others experiences and watch videos so you get an idea what is going on.
  • Wear comfortable sandals ,or  flat , never wear heals ! You ll be standing all day long
  • Wear minimal makeup . Everyone in genbeauty will try to demonstrate and try their products on your face , foundation , contouring , manicures , eyes makeup , lips , hair, brows ! I even got a hand massage !
  • Wear comfortable clothes but nice chic ones ! Dress to impress
  • Have a good breakfast before you come to the event
  • Have a small purse ( cross body is even better ) with the necessities only . You ll end up carrying heavy bags of makeup .
  • Don’t forget to bring : external phone charger , ear buds , water , some cash , credit card , makeup remover wipes .
  • Bring a tote bag as well to carry the stuff .
  • Get a trail mix bar and some snacks ! You may even bring sandwiches as well . You will thank me later for this.

There are food trucks outside the venue , and you will be too hungry in the middle of the day , but the wait is crazy , like 1 hour . So save the time , and bring something to eat fast , then you can enjoy your dinner in a decent place as we did !

And thats it for today! In the next post , I ll tell you about my experience at Tarte , Makeup Forever , Jouer booth and more…

Stay tuned ,

Until next time 💕💕

Breaking news 

UPDATE : The tickets at the pioneer rate are already sold out in less than 3 hours ! How crazy is that ??!

Genbeauty has announced on their website that they are coming to LA in 30_31st January ! That is three months from now !

Tickets are available to purchase through their Website .

Tickets rates are : 59$ pioneer rate and 159$ regular ticket price !

If you are close and able to go in that day , I highly recommend you to buy your tickets now ! It is an awesome experience with the biggest goodie bag ever !

Genbeauty by Ipsy : The best event I’ve attended so far

Last week , NYC was welcoming all beauty gurus , makeup enthusiates and lovers , many amazing stylists we all love and wait for on youtube  . We all went to generation  beauty event by Ipsy..

Generation Beauty, as defined on their website,  is a unique beauty experience that brings together the leading online beauty, fashion, and lifestyle gurus, their passionate fans, and top beauty brands for a weekend of inspiration, networking.

This was the first year , Ipsy and its founder Michelle Phan , hold genbeauty in NYC. In the last four years , this event was held during spring in LA.

Since we are NY residents,  my sister and I were  so excited to know that ipsy is not only being held in the east coast but also 30 minutes away from our house.

In this post , We ll talk about our experience at genbeauty NYC 2015 and the huge goodie bag We got. Yup , you heard that right, the brands that were participating in the event, were giving away free makeup and skin care products! They were so generous!

Since there were a lot of great moments and many wonderful brands in both days , and since it is unfair to highlight one brand and ignore another , this post will be part 1 and the other parts will be in coming posts  because it is impossible to summarize our experience in few lines !


Be ready , the coming posts are  heavily loaded with photos and happy moments 😍😍